Glossary

Add-ons & Modifiers

Toppings, sides, and surcharges

All-Inclusive Pricing

Final price incl. VAT and service

Allergen Filter

Filter dishes by allergen

Allergen Labeling

Mandatory declaration of the 14 major allergens

Allergens

Allergens listed in Annex II of the EU FIC (LMIV)

Analytics Dashboard

All key metrics at a glance

Apple Juice Law (Germany)

Offering an affordable non-alcoholic drink

Automatic Translation

Machine translation of your menu

Average Check

Average revenue per guest

À la carte

Ordering individual dishes from the menu

B15 terms

Bakery Café

Counter and seating area in a bakery

Banquet

Formal meal for a private group

Banquet Menu Package

Sales kit for celebrations and meetings

Bar

Venue focused on serving drinks

Bar Menu

Cocktails, spirits, and mixed drinks

Beach Bar

Bar with sand and deck chairs

Beer Garden

Outdoor drinking and dining

Beer Menu

Draft and bottled beers

Bistro

Small venue with simple cuisine

Bounce Rate

Share of visitors who leave without interacting

Breakfast Buffet

Buffet with allergen information

Breakfast Menu

Breakfast offerings with serving times

Brunch Menu

Weekend brunch offering

Buffet Labels

Labeling allergens at the buffet

Business Lunch

Quick lunch menu for professionals

C27 terms

Caffeine and Quinine Labeling

Mandatory note for cola, tonic, and similar drinks

Café

Coffee house that also serves food

Campground Store

Camp store and bread service at campsites

Carbon Label

Climate footprint of a dish

Cash Register Inspection (Germany)

Unannounced check of the POS by tax authorities

Cashless Payment

Paying by card, wristband, or app

Catering

Food service for events

Chain Restaurants

Standardized restaurants with multiple locations

Chef's Recommendation

Highlight a specific dish

Christmas Market Stall

Price list at a mulled wine or food stall

Click & Collect

Order online, pick up in person

Cloud

Data and software hosted online

Coffee Menu

Coffee specialties with prices

Contactless Ordering

Ordering without contact or paper

Contract Catering

Food service for workplaces, schools, and hospitals

Contribution Margin

What a dish really earns

Conversion Rate

Share of visitors who complete a goal

Cookie Consent

Consent for cookies and tracking

Cookieless Analytics

Website statistics without cookies

Corporate Design

Consistent brand identity

Corporate Event

Company and holiday parties

Cost of Goods Sold (COGS)

Cost of the food and drinks used

Create a Menu for Free

Free tools and trial periods

Creating a Menu

From first draft to finished menu

Cross-Selling

Recommending complementary items

Cup Deposit

Deposit on reusable cups

Custom Domain

Menu under your own web address

D21 terms

Daily Specials Menu

Changing daily offerings

Dark Mode

Dark display of the menu

Data Processing Agreement

DPA with service providers

Data Security

Protecting business and guest data

Day Delegate Rate

Fixed price for meeting room, tech, and catering

Deep Link

Link straight to a specific page

DEHOGA

German hospitality industry association

Delivery Platforms

Uber Eats, Wolt, Lieferando & more

Dessert Menu

Desserts as a separate menu

Device Type

Smartphone, tablet, or desktop

Dietary Preferences

Vegan, vegetarian, halal, and more

Digital Guest Directory

Hotel and rental info via QR code

Digital Menu

Browser-based menu accessed via QR code

Digital Menu Board

Menu displayed on a screen or TV

Digital Signage

Digital advertising on screens

Digital Stamp Card

Loyalty points without a paper card

Digitalization Funding

Grants for digital investments

Drink Tokens

Tokens used as payment at events

Drinks Menu

Overview of all drinks and prices

Drinks Package

Drinks at a fixed price per person

Dynamic QR Code

QR code with an editable destination

E6 terms

Embedding a Menu

Showing your menu on your own website

Error Correction

Readability despite damage

EU Food Information Regulation (FIC/LMIV)

EU rules on food labeling

European Accessibility Act (BFSG)

Germany's accessibility law for digital services

Event Calendar

Events shown right next to the menu

Event Menu

A dedicated menu for a single event

F12 terms

Farm Shop

Direct sales from the farm

Festival Catering

Food and drinks at festivals

Fine Dining

Upscale dining

Flying Buffet

Small dishes passed around by staff

Food Additive Labeling

Mandatory notices on colorings and more

Food Cost

Ingredient cost per dish

Food Imitations

Labeling cheese analogue, restructured meat, and more

Food Photography

Photographing dishes professionally

Food Truck

Mobile kitchen

Food Waste

Avoiding food waste

Free Trial

Free trial period

Front of House

Guest area and service

G15 terms

GDPR

General Data Protection Regulation

GEO for Restaurants

Visibility in AI search

Ghost Kitchen

Delivery-only kitchen without a dining room

Gift Vouchers

Selling restaurant gift vouchers

Gluten-Free Labeling

Rules for the “gluten-free” claim

Golden Triangle

Eye movement across the menu

Google Business Profile

Listing in Google Search and Maps

Google Lens

Scanning QR codes with Android and the Google app

Group Menu

Set menu for larger groups

GS1 Digital Link

QR codes on packaging instead of barcodes

Guest Behavior

How guests use the menu

Guest Experience

The guest's entire experience

Guest Feedback

Feedback right after the visit

Guest Loyalty

Turning guests into regulars

Guest Wi-Fi

Free internet access for guests

H7 terms

HACCP

Food safety system for food businesses

Half Board

Breakfast plus one main meal

Happy Hour

Time-limited special prices

Heatmap

Visualize peak hours down to the hour

Hookah Lounge

Lounge with a hookah and drinks menu

Hospital Catering

Food in hospitals and care homes

Hotel F&B

Restaurant and bar in a hotel

I5 terms

Ice Cream Parlor

Ice cream shop with rotating flavors

Image Rights

Usage rights for food photos

Imprint Obligation (Impressum)

Legal provider identification on websites

Interface (API)

Connection between systems

Inventory Management

Managing stock and purchasing

K3 terms

Kids Menu

Dishes and portions for children

Kitchen Display System

Screens instead of paper tickets in the kitchen

KPI

Key performance indicator

L9 terms

Labor Cost Percentage

Share of labor costs in revenue

Leisure Venue Catering

Cinemas, theme parks, bowling, and pools

Link in Bio

Menu link on Instagram and TikTok

LMIDV

German implementing ordinance for the EU FIC (LMIV)

LMZDV

German Food Additives Implementing Ordinance

Load Time

How fast the menu appears

Local SEO

Getting found locally on Google

Loyalty Program

Rewards for returning guests

Lunch Menu

Special offerings at lunchtime

M27 terms

Mandatory Menu Information

What every menu must include

Market Stall

Stall at a farmers market

Menu Costing

Calculating selling prices correctly

Menu Description

Copy that whets the appetite

Menu Design

Layout, typography, and structure

Menu Engineering

Optimizing the menu by popularity and margin

Menu Engineering Matrix

Stars, plowhorses, puzzles, and dogs

Menu in the Window

Menu available via QR code even after closing

Menu on Google

Show your menu in Google Search and Maps

Menu Page

Public web page for your menu

Menu Pricing Presentation

How prices appear on the menu

Menu Psychology

How guests read menus and make choices

Menu Search

Find dishes quickly in large menus

Menu Size

How many dishes make sense

Menu Structure

Categories and order

Menu Template

Ready-to-fill layout

Menu with Ordering

Order directly from the menu

Menu with Pictures

Showing dishes with photos

Minibar Price List

Prices for the in-room minibar

Mise en place

Preparation before service

Misleading Menu Descriptions

Using "homemade", "fresh", and similar terms correctly

Month-over-Month Comparison

Compare trends over time

Most Viewed Dishes

Which dishes guests look at most

Mountain Hut

Hospitality in mountain huts

Multi-Location

Manage multiple locations centrally

Multilingual Menu

Menu for international guests

Multiple Menus

Manage several menus per business

N7 terms

NAP

Name, address, phone number

Native App

App from the App Store or Google Play

Newsletter Marketing

Keeping regulars informed by email

NFC Tag

Contactless chip as a QR code alternative

No App Required

Web-based instead of installed

No-Show

Guest who books but doesn't show up

Nutrition Information

Voluntary calories and nutrition facts

O5 terms

Online Menu

Publishing your menu on the web

Online Reviews

Guest feedback on Google and other sites

Opening Hours

Keeping hours current on every channel

Order at Table

Ordering from the table via smartphone

Outdoor QR Code

Weatherproof codes for patios and windows

P16 terms

Pageviews

Views of the menu page

Paper Menu on Request

Analog alternative for guests

Pay at Table

Paying at the table by smartphone

PDF Menu

Menu as a PDF file

PDF Upload

Upload your menu instead of redesigning it

Peak Hours

Spikes in guest traffic

Pool Bar

Bar by the hotel pool

Pop-up Restaurant

A restaurant for a limited time

POS System

Point-of-sale system for restaurants

Price Anchoring

An expensive dish used as a price reference

Price Display at the Entrance

Price list at the entrance

Price Indication Ordinance (PAngV)

Menu price rules in Germany

Printing Costs

Cost of printed menus

Printing QR Codes

From code to finished print product

Progressive Web App

Web app with an app-like feel

Promo Banner

Promotions featured in the menu

Q18 terms

QR Code

Two-dimensional code for scanning

QR Code Call to Action

Prompt that tells guests to scan

QR Code Coaster

Advertising space right at the table

QR Code Colors

Color, contrast, and background

QR Code Design

QR code with logo and brand colors

QR Code Generator

Tool for creating QR codes

QR Code Menu

A menu behind a QR code

QR Code Placement

Where QR codes get scanned most

QR Code Security

Protection against tampering and misuse

QR Code Size

Minimum size for reliable scanning

QR Code Sticker

QR code stickers for tables

QR Code Tracking

Measuring and analyzing scans

QR Code Version

Grid size from version 1 to 40

QR Codes on Flyers

Print advertising with a digital destination

QR Menu

Open a menu by scanning a QR code

Quick Service Restaurant

Fast-food restaurant

Quiet Zone

Blank margin around the QR code

Quishing

Phishing via tampered QR codes

R16 terms

Receipt Obligation (Germany)

A receipt for every sale

Redirect

The redirect behind the QR code

Regional Sourcing

Locally sourced ingredients

Responsive Design

Optimal display on every device

Restaurant Concept

A venue's idea, target group, and offering

Restaurant Digitalization

Digital processes in restaurants

Restaurant Marketing

Strategies to attract more guests

Restaurant Software

Digital tools for restaurant owners

Restaurant Website

Your restaurant's own website

Returning Visitors

Guests who view the menu again

Reusable Packaging Requirement (Germany)

Reusable option for takeaway packaging

Review Management

Responding professionally to reviews

Review QR Code

Straight to your Google review form

RevPASH

Revenue per available seat hour

Rooftop Bar

Bar on a rooftop with a view

Room Service Menu

Food and drinks delivered to the room

S29 terms

SaaS

Software as a Service

Scan Rate

Share of guests who scan

Scanning a QR Code

Reading a code with your phone camera

Scheduled Menu

Menu that switches automatically by time

School Catering

Lunch at schools and daycare centers

Seasonal Business

Business open only part of the year

Seasonal Menu

Menu with seasonal dishes

Seasonal Wine Tavern

A winemaker's seasonal wine tavern

Self-Order Kiosk

On-site ordering kiosk

Self-Ordering

Guests place orders on their own

Service Price List

Salons, beauty studios, and more

Serving Size (Pour Measure)

Fill quantity of drinks

Set Menu

Sequence of several courses

Sharing Plates

Small plates for sharing

Short URL

Shortened link

Signature Dish

The kitchen's flagship dish

Snack Bar

Quick-service eatery with a counter

Social Media for Restaurants

Using Instagram, TikTok, and Facebook

Sold-Out Label

Mark dishes as sold out in real time

Spa Menu

Treatments and prices in the spa

Sports Club Catering

Clubhouses and club events

SSL Encryption

Secure HTTPS connection

Stadium Concessions

Kiosks and suites in stadiums and arenas

Staff Scheduling

Shift schedules matched to demand

Staff Shortage

Staffing shortages in the restaurant industry

Static QR Code

Permanently encoded content

Structured Data

Schema.org for restaurants and menus

Subscription Model

Monthly subscription instead of a one-time purchase

Sustainability

Resource-conscious restaurant operations

T14 terms

Table d'hôte

Fixed menu at a fixed price

Table QR Code

A dedicated QR code for each table

Table Reservation

Online reservation system

Table Tent

Holder for the QR code and info on the table

Table Turnover

Seatings per table and time period

Takeaway Menu

Food to go

Taproom

A brewery's own tasting room

TDDDG

German Telecommunications Digital Services Data Protection Act

Thumbnail

Preview image of a page

Time on Page

How long guests read the menu

Tipping in Germany

Voluntary payments to staff

Trade Show Catering

Food and drinks at trade fairs

Traffic Source

Where menu page visitors come from

TSE (Technical Security Device)

Technical security device for POS systems

U5 terms

Unique Visitors

Distinct visitors

Updating Your Menu

Change prices and dishes without reprinting

Upselling

Offering a higher-value alternative

User-Generated Content

Content created by guests

UTM Parameters

Tagging campaigns in links

V5 terms

Vacation Rental Welcome Book

Guest info for holiday rentals

Variants & Sizes

Portion and pour sizes per item

VAT in Restaurants (Germany)

7% on food, 19% on drinks

Vector Format (SVG/EPS)

Print files without loss of quality

Visitor Language

Language setting of guests' devices

W10 terms

Watch Party

Special menu for game days

Web App

Application that runs in the browser

Wedding Menu

Food and drinks menu for weddings

Weekly Menu

Menu plan for cafeterias, canteens, or daycare

White Label

Software under your own brand

Wi-Fi QR Code

Wi-Fi access via scan

Wine Bar

Bar focused on wines by the glass

Wine List

Wine selection with details

Wine Tasting

Tasting with a wine list and notes

Workplace Cafeteria

Staff canteen within a company

Y1 term

Youth Protection Act (Germany)

Age limits for alcohol and tobacco